The pandemic has dramatically impacted both the economy and consumer mindsets, resulting in a shift in how people will approach the holiday season. In this new normal of conscious consumerism, revenge travel, and a prioritized self, how will your brand not only survive but thrive through the end of 2021?
PMG's Strategic Planning and Insights (SP&I) practice is designed to help brands navigate the acceleration of digital and emerging behaviors spurred by the global pandemic. Led by award-winning industry leaders Angela Seits and Shelina Taki, the SP&I practice bolsters the agency’s data-driven model with a deep understanding of cultural insights and human behavior, to help brands drive engagement and greater impact across the customer journey.